Attention: Online Coaches, Course Creators & Digital Business Owners. If your lead magnets are collecting dust instead of driving conversions, you’re not alone. Most freebies fail because they ignore the psychology of why people take action—which costs you sales.
Turn Scroll-Stoppers Into Subscribers With Lead Magnets That Practically Sell Themselves!
Discover the exact triggers that make people click, opt-in, and say yes—on the spot.
This isn’t about templates or guesswork. It’s a proven psychology-first system to create lead magnets that convert fast without wasting weeks on trial and error.
RE: From the desk of Chris Koehl
Today's Date: Friday, June 13, 2025
Imagine this—
You roll out of bed, coffee in hand, open your laptop, and check your inbox…
And there it is...
Five new leads.
Two replies asking how they can work with you.
One Stripe notification—$497 deposited.
All of it triggered by one lead magnet you created last week.
One simple, psychology-driven piece of content that now works for you around the clock—attracting perfect-fit people, building trust instantly, and guiding them to say yes before you even show up.
No begging for attention.
No algorithm games.
No awkward DMs.
Just qualified, excited, ready-to-buy leads coming in daily.
This isn’t hype.
It’s what happens when you finally understand the truth about why most lead magnets fail—and how to flip the script by building yours the right way.
Because chances are, if you’ve tried lead magnets before, you’ve been burned.
Maybe you wrote a long “ultimate guide” that nobody downloaded.
Maybe you got a few leads but never heard from them again.
Maybe you even built a list—but nobody opens your emails, and even fewer buy.
And you’re sitting there thinking… What am I missing?
You’re not missing more content.
You’re not missing a better designer.
You’re not missing another funnel hack.
You’re missing the psychology.
The psychology of why people stop scrolling.
Why they click?
Why they opt in?
Why they trust you—and why they buy.
This book will change the way you think about lead magnets forever.
You won’t just learn how to “make a freebie.”
You’ll learn how to create something so dialed-in, so useful, and so emotionally irresistible…
Your ideal client can’t help but raise their hand, give you their email, and mentally pre-qualify themselves before you even say a word.
Now, let me share with you…
The Discovery That Changed Everything!
(Why Most Lead Magnets Fail—and What I Finally Figured Out After Building 100+ of Them)
Hi, my name is Chris Koehl.
Let me tell you something I don’t often say publicly…
I’ve created over 100 lead magnets in the past two decades.
Some of them crushed it—pulling in leads, building authority, and stacking sales almost effortlessly.
Others? They flopped. Hard.
And I used to blame the wrong things.
I thought maybe the design wasn’t good enough.
Maybe the title needed more punch.
Maybe I needed a better funnel builder or another tweak to the opt-in form.
I was wrong.
None of that stuff mattered nearly as much as I thought.
Because what I finally discovered—after testing, tweaking, launching, and re-launching more lead magnets than I can count—is that success doesn’t come from tactics.
It comes from psychology.
The reason most lead magnets fail has nothing to do with tools or templates.
It’s because they were never built to work in the first place.
They ignore how people think, feel, and make decisions.
And that’s where everything changed for me.
After years of throwing spaghetti at the wall, I started paying attention to what made people take action.
Why did one lead magnet get ignored while another blew up?
Why did one get downloads but no conversions, and another get sales before the funnel was “finished”?
I started tracking patterns—not what looked good, but what converted.
And what I found was this:
The lead magnets that worked all triggered a specific set of psychological motivators—a combination of emotion, simplicity, curiosity, and authority.
So, I stripped away all the fluff.
I tossed the “copy and paste” templates.
I ditched the fancy eBook designs.
And I built a system that works because it’s grounded in how humans actually behave.
I call it…
The Psychology-First...
Lead Magnet System!
This is my unique method behind this entire book.
And it’s not just some clever rebrand of what everyone else is saying.
It’s the exact approach I use every time I create a new lead magnet—whether I’m writing for my audience or consulting on a seven-figure launch.
This isn’t about grabbing a Canva template, swapping out the headline, and hoping it converts.
This is about understanding what your audience needs to feel in order to say yes—and designing every element of your lead magnet to trigger that reaction in under three seconds.
Here’s what makes it different from everything else out there:
It’s not based on trends—it’s based on timeless human psychology.
People haven’t changed.
Their buying behavior hasn’t changed.
The tools may evolve, but the triggers that make people act?
Still the same.
And this system taps into that directly.
It doesn’t start with what you want to give…
It starts with what your audience is dying to receive.
Most marketers build lead magnets around their expertise.
I’ll show you how to build lead magnets around your audience’s urgent desire—and in doing so, position yourself as the trusted expert by default.
It doesn’t just get downloads—it builds buying momentum.
Every piece of this system is designed to move people toward a sale, not just grow your list.
That means the second someone opts in, they’re already leaning in, ready for what comes next.
It’s fast, focused, and flexible.
You can use this system to build a high-converting lead magnet in a day—because it’s not bloated with filler.
It’s lean. It’s practical. And it works right now.
If you’ve ever felt like your freebie isn’t pulling its weight...
If you’ve ever felt like your audience doesn’t see your value…
If you’ve ever wondered why people download your stuff and then ghost you...
This is why.
And once you fully understand my method—how it works and why it matters—you’ll never create another forgettable lead magnet again.
This book will walk you through the entire system step-by-step.
No guesswork. No fluff.
Just a clear, psychology-first path to lead magnets that attract, convert, and sell.
Introducing my NEW book…
Lead Magnets:
The Psychology
of Attraction & Conversion
Developing Winning Online Concepts
The Psychological Triggers and Strategies for Creating Lead Magnets That Convert Visitors Into Leads.
( Read this within in the next few minutes.)
Inside my new book, you’ll discover…
The 3-second brain hack that makes your lead magnet feel instantly valuable—before they even read a word so you can hook more leads faster and keep their attention from the first click (Page 13.)
Why is “giving more value” killing your conversion rate, and what should you offer instead? That flips the script so you can stop overwhelming your audience and start turning downloads into customers (Page 10.)
The invisible psychological itch your lead magnet must scratch if you want people to feel obsessed with clicking so you can create content that feels irresistible—even if it’s short, simple, or free (Page 9.)
The one lead magnet title formula that stopped people mid-scroll and tripled opt-ins—without changing a single word of copy, so you can instantly boost conversions without rewriting your content (Page 35.)
How one tiny phrase turned a boring freebie into a “must-have insider secret” (and how you can swipe it today) so you can trigger curiosity and urgency in every headline you write (Page 37.)
The thank-you page mistake that silently kills 90% of sales opportunities (and the fast fix that adds revenue in under an hour), so you can stop leaving money on the table and start monetizing every new lead immediately (Page 66.)
The subconscious ‘missing puzzle piece’ effect that makes lead magnets addictive—and how to use it to your advantage so you can create freebies that people open, use, and respond to (Page 14.)
The single word you can add to your lead magnet that flips on the “steal this now” trigger in the reader’s brain, so you can make your offer feel exclusive—even if everyone has access to it (Page 37.)
Why most email sequences lose people after the opt-in—and the simple 5-part follow-up that reactivates cold leads like magic, so you can warm up your list and convert subscribers into loyal buyers—on autopilot (Page 91.)
The case study-style lead magnet framework that makes people ask, “How do I buy the full system?” before they even open the freebie so that you can position your offer as the next obvious step after the opt-in (Page 31.)
The emotional trigger that makes even skeptical leads feel like they owe you something and how to bake it into your free offer so you can build trust and reciprocity before you ever pitch a thing (Page 16.)
The secret to using urgency without sounding sleazy—and how it quietly doubled conversions on a simple opt-in page, so you can drive immediate action while keeping your credibility intact (Page 38.)
Why showing the “how” kills curiosity—and what to reveal instead that drives opt-ins like wildfire, so you can get more leads by saying less—but say it the right way (Page 36.)
The hybrid lead magnet format combines three strategies into one irresistible offer—without adding extra time to your content creation, so you can work smarter, not harder, and create high-performing lead magnets in a single day (Page 30.)
Plus, much more.
Now, let's talk about the cost of this book.
I want to mention that cost and price are two different things.
Here’s the reality…
The price of this book is $99.95.
This system took years of testing, refining, and perfecting, and you’re getting it all for only $99.95
At this price, it’s a complete no-brainer.
Heck, if you were to hire me for a one-hour consult to discuss this same information, the price would be $2,500.00.
At this moment, my private client group is full.
One of the reasons I decided to write this book is that I understand not everyone can afford to hire me.
So, for $100 bucks, you can access the same power-packed information my private clients get access to.
Plus, you’ll get this book in a digital format (PDF.)
This way, you can access it within the next few minutes and start reading it immediately.
Then, within the next few hours or a few days (depending on how fast you read 100 pages), you can start creating lead magnets for your business that begin getting results.
Imagine…
Having these processes and frameworks will help you engineer high-converting lead magnets.
Now, let’s talk about cost…
Question for you…
What’s it costing you not to take action on having a proven process to turn cold leads into warm ones and then into customers?
$1000, $10,000, or over $100,000 to have your next winning idea!
Plus, you have nothing to lose because…
I stand behind everything I do, which is why I want you to…
Try it Out for the Next 30 Days On Me!
Look…
You don’t know me; I’m a stranger online.
I get it.
This is why I want you to try out my book for the next 30 days on me.
Here’s the deal…
Base me ON THE RESULTS I help you get.
If you read my book and take action, you’ll get results because I do this stuff daily.
So, I know it works.
My style of teaching is not for everyone.
Now, if you’re unhappy with this purchase or the sound of my voice for some reason, that's no problem.
If you contact me within 30 days of your purchase, I’ll happily refund your purchase price, no questions asked.
I don't deserve your money if I can’t help you move closer to your business goals.
So, try this book out for 30 days with NO RISK!
And, to make this even more exciting, you’re getting my…
Special Introductory Offer for the Next 300 Buyers!
Read closely…
I’m so excited to help you generate warm leads who are eager to buy from you.
When you take action immediately, I have a special offer for you.
I know firsthand the power of my book and how it can change the game for you when it comes to creating lead magnets.
So, if you’re committed to taking action on everything I share in this book with you…
And…
You’re willing to share how it’s helped you create more leads quickly.
Then, I’ll take $50.00 off the regular retail price of $99.95, bringing your special price down to only $49.95!
Here’s the thing…
This introductory offer will not last long.
Make sure you use coupon code: leads50 (Only available for 300 buyers)
After that, the price goes back up to $99.95 (which is still a no-brainer at this price point.)
Wait, there’s more…
Fast Start Bonus #1:
Audiobook Read by the Author, Chris Koehl
Only for the first 300 buyers
(a $99.95 value.)
Get the full experience of this book with me guiding you through every chapter in my own voice.
It’s not just about reading the words; it’s about hearing the insights, stories, and strategies the way I intended.
I’ll walk you through each concept, breaking it down step-by-step and sharing the same no-fluff, real-world advice I’d give you if we sat down one-on-one.
You can listen while on your morning drive, during a workout, or while knocking out your to-do list.
This audiobook lets you absorb the strategies anytime, anywhere, so you can quickly turn those cold leads into warm leads and then into customers!
Plus, you can listen to this audiobook from your phone using your favorite podcast app.
No complex apps or files to download.
Follow a few simple steps and start listening to me from your phone.
Wait, there’s more…
Fast Start Bonus #2:
The 24-Hour Lead Magnet Challenge:
Only for the first 300 buyers
(a $39.97 value.)
You’ll love this…
This special report dives deeper into lead magnets and what’s working now.
Including:
The counterintuitive reason your eBook is hurting conversions—and the 5-minute lead magnet idea that outperforms it every time, so you can instantly attract action-takers (Page 4.)
The no-fluff traffic strategy that gets your first 100 leads in hours without spending a dime on ads, so you can launch fast, get real traction, and finally prove your offer works—today (Page 7.)
The email follow-up sequence that turns a brand-new lead magnet into a revenue-producing funnel in 72 hours or less, so you can stop collecting cold subscribers and start converting leads into buyers automatically (Page 8.)
This bonus gives you a proven path to get your lead magnet up and working within 24 hours.
It ensures that you attract the right people who buy from you into your world.
Wait, there’s more…
Fast Start Bonus #3:
Beyond the Opt-In:
How to Build an Unstoppable Personal Brand that Turns Every Lead Into a Loyal Buyer.
Only for the first 300 buyers
(a $39.97 value.)
In this report, I share the following:
The overlooked shift that turned a “dead list” of freebie seekers into daily buyers—without changing the offer or email copy, so you can finally monetize the leads you already have instead of chasing new ones (Page 3.)
The 3-phase branding formula that makes people feel like they know you—even if you’ve never talked before, so you can become the trusted expert your audience chooses without shouting louder than your competition (Page 5.)
Why showing up in the inbox isn’t enough anymore—and the daily visibility routine that makes your audience feel like you’re everywhere so that you stay top of mind and top of the feed, even with a tiny list or small following (Page 6.)
Plus, much more.
Now, let's do a quick recap…
*NOTE: These are delivered in a PDF and MP3 format at this time.
Here’s What You’re Getting…
The Digital Book - Lead Magnets: The Psychology of Attraction & Conversion (a $99.95 value)
Bonus #1: Audiobook read by the author Chris Koehl (a $99.95 value)
Bonus #2: The 24-Hour Lead Magent Challenge ($39.95 value)
Bonus #3: Beyond the Opt-In ($39.95 value)
A total value of $279.80
You’re getting over 80% OFF this special offer at only $49.95!
Grabbing this right now SAVES YOU $229.85
Again, this special offer is only good for the next 300 buyers who use CODE = leads50, so make the decision right now to download my new book.
Getting started now…
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YES Chris! - I'm ready to start turning my cold leads into warm leads, and into buyers.
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Here's What You're Getting...
You get…
The Digital Book - Lead Magnets (a $99.95 value)
Bonus #1: Audiobook read by the author Chris Koehl (a $99.95 value)
Bonus #2: The 24-Hour Lead Magnet Challenge ($39.95 value)
Bonus #3: Beyond the Opt-In ($39.95 value)
A total value of $279.80
Your 'Right Now' Price is...
Only $49.97!
Use Coupon Code: leads50
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